Search Engine Marketing

Your next customer is just a click away.

Search Engine Marketing [SEM] should be on the top of your website priority list. The greatest site design in the world is useless if search engines can't crawl it, or more importantly, if people can't find it, use it or share it with others. And while SEM, and Search Engine Optimization [SEO], can seem like rocket science, there are some basic steps you can follow to make your site easier for everyone to find.

Lead with Good Content

Offer content that people want to read and update it frequently to keep them coming back for more. It only takes one article or compelling idea to prompt inbound links, which are key to establishing your site as a credible resource of information.

Target the Right Keywords

Use keyword research tools, review analytics and site logs, check out competitor's site content, talk to your customers - Understand what keywords and phrases you should focus on for content development and marketing campaigns.

Clear Page Titles and Tags

Make sure you develop clear, relevant titles for all of your site pages and then incorporate the same targeted content into your title tags, descriptions and top level heading tags on your pages.

Use Sitemaps

Include a sitemap page on your site and make sure it's useful to humans, not just search engines. Sitemaps provide a secondary navigation tool that can use additional descriptive content to help emphasize important sections or pages.

Build Links

Build high quality links that search engines will use to rank your site as authoritative, relevant and trustworthly. Some of our favorite link building tips:

Create a fresh, content-rich site that people will want to link to. Here are a few link-popular content creation ideas: a "10 Easy Tips to [insert topic]" list, an extensive resource list for a specific topic, a "Top 10 myths of [insert industry-related topic].

Contact business partners and establish a mutually beneficial link partnership.

Research industry-related business directories. Purchasing an ad on highly-ranked sites can boost your placement and deliver qualified leads

Publish compelling articles or instructional "How Tos" and syndicate your content.

Publish a blog and update it often with relevant, insightful industry news and commentary. Provide links to other relevant blogs and get listed in blog directories.

Track Results and Adjust

Search engines are constantly changing and re-indexing, so it's important to track your SEM results and adjust your strategy to make sure you're focused on developing the right content for your target audience and that you're publishing it the right way for optimal search engine ranking.

How does your site rank?

Send us your URL and we'll send you a free website ranking report.