Pay Per Click Advertising

Pay Per Click Basics

Pay Per Click advertising is a dynamic search marketing process. You bid on specific keywords related to your industry or product and the higher you bid, the higher your ad will list on related search result pages. Your ads can be targeted to list globally, nationally or regionally, and you only pay when someone clicks your listing and connects to your site.

To be successful, you have to know how the system works:

Which terms are important and which ones are not
How to target the ads
How to write the ad copy and develop landing pages that convert
How to bid on keywords
Where to rank
What terms are overpriced

Understanding the Value of a Click

Pay Per Click marketing can give you instant traffic and allow you to quickly test new business ideas but it's a highly competitive environment. Before jumping in, you need to understand the value of a click and define your marketing goal:

Do you want to rank for identified competitive terms in Google?
Are you targeting a certain amount of traffic?
Have you set a specific amount of profit to be gained?
Are you trying to develop a brand or market reach that allows you to profit indirectly?

Your Internet Marketing Strategy

There's a lot going on in the web world...How do you know what's right for your business? Start with our Internet Marketing Strategy Report. We'll analyze your business goals, target audience, and marketing budget and help you figure out how to get the most bang for your buck, what channels to target and next steps to get you on your way. Let's get started...