Email Marketing

The Power of Email

Why use email marketing? Because it works. Here are a few stats to back up that statement:

  • A July, 2007 survey of over 3,000 marketers involved in a search marketing survey by MarketingSherpa saw "email marketing to a house list" garner the most votes as the strongest marketing tactic. And it gained more votes than any other tactic for "good ROI." (report source)
  • A 2007 survey of over 1,000 advertisers by Outsell Inc. put email as the second-most effective online marketing tool after the company's own website (report source)
  • 83.2% of marketers in a February survey by Datran Media list email as their most important advertising tactic for 2007 - Mainly because of its ability to drive incremental revenue, a reason cited by 55.3% of respondents. [Source: Dantran Media, February 2007]
  • Independent media resources confirm these statistics. Read email marketing case studies from around the web.

 

Why it Works

Email marketing works for a variety of reasons...

  • It allows targeting
  • It is data driven
  • It drives direct sales
  • It builds relationships, loyalty and trust
  • It supports sales through other channels

 

What you Need to Know

There are the obvious elements such as the design and delivery of your email, creating compelling content and offers that get people to act and respond, and tracking and analyzing those responses, but one of the most important aspects is permission.

Responsible email marketing is based on the idea of permission. Essentially, you need an email address owner's permission before you can send them a commercial email, otherwise they might consider your message as spam, or  unsolicited commercial (bulk) email. And if you are accused of sending spam, you may find your email accounts closed down, your website shut off, and your business reputation in jeopardy.

No worries. It's actually relatively easy to ensure that the address lists you use or build yourself are permission-based. You just need the right tools.

Ready to get started? We'll help you create an email marketing program that's customized to your business and propels your audience to act.

 

email campaign
Email Marketing Campaign